AI-powered
performance mediaprofit intelligencegrowth systems
for ecommerce.

Built to scale the brands in our own portfolio, then installed into the brands we partner with. Media, margin and machine are one job here, not three, and the job is judged on net profit.

Apply to work with us See what we do
The premise

Every data point is a rune.

A product about to move. An ad about to tire. A customer about to come back. Each one leaves its mark in the numbers before it happens. Unread, that mark is decoration. Read, it says what to back and what to stop.

What we do

Three systems, run as one operation.

Media, margin, machine

Most ecommerce brands buy media in one place, count profit in another, and automate neither. We run the three as a single operation, on shared data, with an AI layer underneath carrying the volume of work no headcount could. It runs our own brands before it runs anyone else's.

01

Performance media

We buy the demand and make what runs in front of it.

  • Full funnel paid acquisition
  • AI-powered shopping and feed management
  • Creative strategy and production in-house
  • Landing page and conversion rate work
  • A testing plan that runs every week
Operated daily by our own team, not handed over as a deck
02

Profit intelligence

We rebuild the P&L per order, so spend is decided on what the business keeps.

  • Contribution margin by product and cohort
  • Landed cost, returns and fees, counted
  • Incrementality testing over last-click
  • Inventory-aware pacing and forecasting
  • One reconciled number the team runs on
Reconciled against the bank, never against the ad platform
03

AI systems

We build the agents and pipelines that run the operation.

  • Agentic research and briefing workflows
  • Automated creative production pipelines
  • Anomaly detection across every account
  • Reporting that assembles itself overnight
  • Models trained on first party data
Built once per brand, then running without anyone asking
How it runs

Rebuilt once, then run every night.

An engagement is not a retainer for opinions. It is a rebuild, and then a loop that closes on its own: yesterday's numbers are read overnight, the moves are set before anyone opens a laptop, and nothing waits on a weekly call.

01

Install

First thirty days

The accounts, the numbers and the creative pipeline are rebuilt from the ground up. Every cost is found and counted, tracking is repaired, and the AI layer is wired to real data before a dollar of new spend moves.

02

Operate

Every week

Budget, creative and offer move on evidence rather than on a calendar. The agents run overnight and surface what changed, and the decisions are already made by the time the market opens.

03

Compound

Every quarter

What worked becomes a system rather than a memory. Winning structures are templated, dead ends are retired, and the next launch starts from further along than the last one did.

Together

Run apart, they are three vendors.

The stack we run on
KlaviyoTrueProfitStripe
The model

The brands are the business. The system is how they compound.

We built it to run the brands we own, and it runs them every day. A brand we partner with gets the same operation, the same operators and the same numbers, rather than a version of it built to be sold.